China’s portable energy storage products accounted for more than 90% of the shipments, with obvious export-oriented characteristics
According to EVTank data, in terms of shipments, in 2016, only 52,000 portable energy storage devices were shipped worldwide, and by 2021, the shipments will reach 4.918 million units, a year-on-year increase of 135.5%. In terms of market size, the global portable energy storage market size in 2016 was only 60 million yuan, and the market size in 2021 has reached 11.32 billion yuan.
Battery 100 People Meeting-Battery.com, December 20th (Reported by Zhang Qianlinyin, Shandong, Qingdao) On the afternoon of December 20th, the live broadcast of “Outdoor Power Supply New Air Vents Have Come, Big Guys Explain the Dangers and Opportunities Behind the Segmentation Tracks” was launched, and invited Wu Hui, General Manager of Research Department of Evie Economic Research Institute/President of China Battery Industry Research Institute, Chen Xiaojuan, Product Manager of Shenzhen Huabao New Energy Co., Ltd., Assistant General Manager of New Energy Battery Division of Zhejiang Hengdian Group DMEGC Co., Ltd. Wang Guo Guang, Zhang Yichi, deputy director of the research institute of Caitong Securities Co., Ltd., and Zhang Yichi, chief analyst of Dianxin, will discuss the dangers and opportunities behind the subdivision of outdoor power supplies. This live broadcast is titled and supported by Shenzhen Huabao New Energy Co., Ltd.
Wu Hui, General Manager of the Research Department of Evie Economic Research Institute/President of China Battery Industry Research Institute, gave a keynote speech entitled “Research on the Development Trend of the Portable Energy Storage Industry”, sharing the status quo of portable energy storage and home energy storage enterprises, the global Shipment and market size of portable energy storage products, demand forecasts for outdoor activities, demand forecasts for emergency power scenarios, global overall shipments and market size forecasts, and analysis of the alternatives of portable energy storage to traditional small fuel-fueled portable generators Wait, Battery Network has selected some of its wonderful views for readers:
According to Wu Hui, in order to facilitate research and statistics, products with a capacity of 100-3000Wh are called portable energy storage, while products with a capacity greater than 3000Wh are classified as home energy storage. Among them, products with a capacity below 1000Wh have a high penetration rate, the technology is relatively mature, and the development trend is miniaturization + portability; products with a capacity above 1000Wh have a large demand space and can replace small fuel-fired generators. The main problem at present is that the technology has not yet been fully developed. Mature, higher charging capacity brings safety requirements, so the technical threshold in PCS, battery cells, power modules, etc. is higher.
Manufacturing is concentrated in China
In recent years, with the increasing demand for outdoor electricity and the frequent occurrence of natural disasters, emergency backup power has gradually become an important spare in family life. The portable energy storage industry has developed rapidly. According to EVTank data, in terms of shipments, in 2016, only 52,000 portable energy storage devices were shipped worldwide, and by 2021, the shipments will reach 4.918 million units, a year-on-year increase of 135.5%. In terms of market size, the global portable energy storage market size in 2016 was only 60 million yuan, and the market size in 2021 has reached 11.32 billion yuan.
In terms of the market, according to Wu Hui’s analysis, the portable energy storage industry currently presents a regional competition pattern in which the manufacturing end is in China and the consumption end is overseas. Global portable factories are mainly located in China, accounting for more than 90% of production and shipments. The second is the demand of the application market. As the largest application markets, the United States and Japan have sprouted some self-owned brands, occupying a small part of the market, but some of their brands, such as Goal Zero, choose to adopt the production model of Chinese enterprises, and some other brands It also adopts the mode of independent research and development and production.
From the perspective of sales, at present, the United States is the world’s largest application market for portable energy storage, mainly due to the high proportion of outdoor travel of American users, which is close to 50%. In 2021, the proportion of global application will reach 45.2%; secondly It is Japan, which accounts for 27.8% of the application end in the global emergency field, mainly due to the frequent occurrence of disasters and accidents such as earthquakes in Japan, and the high demand for emergency power equipment. In places such as Europe and Canada, the main demand is still based on outdoor activities and emergency response.
my country’s portable energy storage industry is an industry with obvious export-oriented characteristics. More than 90% of the industry’s output is exported. It is the world’s largest manufacturer and exporter of portable energy storage. In 2016, the total shipment of portable energy storage in China was 48,000 units, and the total shipment will reach 4.461 million units in 2021, with a compound growth rate of 147%. With the prosperity of domestic outdoor camping and other activities under the epidemic situation, the market is gradually expanding, and the development potential is huge. China will be a very potential consumer market for portable energy storage power supplies in the future.
Since most of the world’s portable energy storage products are produced in China, the Chinese market is mainly analyzed from the output value. Affected by the positive development of the lithium battery industry, the output value of China’s portable energy storage has grown rapidly, and the total output value will reach 9.37 billion yuan in 2021. With the pull of the downstream application market, the industry will continue to maintain high growth.
The capital market is hot
In Wu Hui’s view, there are many portable energy storage companies, the threshold is low, the industry concentration is low, and the market competition is very fierce.
From the perspective of enterprise shipments, Huabao New Energy has the largest market share, accounting for 13.5% of global shipments in 2021, followed by Zhenghao Technology, Delan Minghai, and Anke Innovation. Among overseas companies, Goal Zero has the largest market share , which is mainly manufactured by domestic Highpower Technology and Brightwell. Since some battery companies, power supply companies, and power bank manufacturers also have the technical foundation and capabilities to enter the market, there are many small and medium-sized enterprises in the entire portable energy storage market, and their shipments are scattered, with CR5 only 34%.
From the perspective of enterprise operating income, Huabao New Energy is still ranked first, occupying a 22.3% market share in the world in 2021, while the prices of portable energy storage products with different capacities vary greatly, and most of the bottom enterprises are small-capacity products. Most of them enter the market through low-price competition. Therefore, the top five companies in the industry account for more than 50% of the market share in operating income. Industry concentration will further increase.
In the context of rapid market growth, a large number of companies focusing on portable energy storage, lithium-ion battery companies, and other cross-border companies have entered the field of portable energy storage. Wu Hui said that according to incomplete statistics, there are more than 100 domestic portable energy storage brands.
At the same time, a large amount of capital has poured into the portable energy storage industry. According to the data shared by Wu Hui, there have been 15 financings for portable energy storage this year, and the total financing scale has exceeded 900 million yuan. There are also well-known institutions such as Qianhai Fund of Funds, Dachen Caizhi, and Source Code Capital as investors. Moreover, portable energy storage is a field that started relatively late. Although the track is hot, it is also very new. Therefore, industry financing events are basically concentrated in the initial stage. Among the 15 events, 11 were angel round and A round events, accounting for 73.3%. .
In addition, according to Wu Hui’s analysis, before 2021, most portable energy storage products will use high-nickel ternary cylindrical lithium-ion batteries with very high energy density. The price is also rising. In order to reduce costs, the application of lithium iron phosphate in portable energy storage is gradually increasing, and a large number of battery companies are developing portable energy storage as a key market.
Larger market space
During the live broadcast, Wu Hui also made a trend forecast for the field of portable energy storage applications.
In the field of outdoor activities, Wu Hui said that outdoor leisure includes camping, caravans, road trips, mobile phones, computers, tablets, drones, lighting, photography and many other scenarios. It is expected that outdoor leisure will still be the main market in the future. Outdoor operations are mostly based on high-capacity products, which will also occupy a certain outdoor market share. It is estimated that by 2026, the new demand in the field of outdoor activities will reach 12.34 million units.
From the perspective of market space, the number of households with outdoor activities in the world will be about 150 million in 2021, and the market penetration rate is only 2.3%. , its market penetration rate of outdoor activities can reach 13.9%.
In the field of emergency power consumption, Wu Hui said that in the future, with the gradual popularization of emergency backup power and the gradual replacement of small fuel-fired generators by portable energy storage products, the demand space for portable energy storage products in the emergency disaster preparedness market will be even wider. It is estimated that by 2026, the new demand in the global emergency field will reach 11.06 million units.
From the perspective of market space, in 2021, the overall number of households in the global emergency field is about 110 million, and the market penetration rate is only 3%. It is estimated that by 2026, the total number will reach 140 million. According to the life cycle of portable energy storage equipment Calculated for 3 years, the market penetration rate in the emergency field can reach 19.1%.
At the same time, Wu Hui also predicted the overall global shipments and market size. It is estimated that by 2026, there may be more than 27 billion IoT connections. The advent of the Internet of Everything era will further promote the per capita power demand, especially the per capita portable power demand. increase. After the cost of portable energy storage based on lithium batteries is further controlled, there will be a large-scale replacement and an increase in new users. Under the influence of the epidemic, long-distance travel is restricted, and the “camping” economy is gradually booming, and the demand for portable energy storage equipment has increased. It is estimated that by 2026, the global and Chinese shipments of portable energy storage equipment will reach 29.4 million units and It is estimated that the compound growth rate of global shipments from 2022 to 2026 will reach 39%.
With the increase in the capacity of portable energy storage devices, the average price of high-capacity products will increase, but the low-capacity products will decline as the cost of upstream batteries decreases. In general, the average price will still show a gradual increase. It is expected that by 2026, the global portable energy storage market will exceed 80 billion yuan, and the total output value of the Chinese market will reach about 70 billion yuan.
At the same time, Wu Hui also analyzed the substitution of portable energy storage for traditional small fuel-fueled portable generators. In 2021, the global shipment of traditional fuel portable generators will be 2.315 million units, and the overall market size will be 115.75 billion yuan. Portable fuel generators will basically be dominated by portable fuel generators. As portable energy storage equipment gradually replaces small portable fuel generators in the market, its market size will decline. However, due to the high price of large-capacity portable energy storage equipment, some high-power fuel generator products will still There is a certain market space. Shipments are expected to drop below 9 million units by 2026.
