Camping hot “fire” outdoor mobile power market

Recently, the State Sports General Administration, the National Development and Reform Commission and other departments jointly issued the “Outdoor Sports Industry Development Plan (2022-2025)” notice that by 2025, outdoor sports facilities will continue to increase, the popularity will increase significantly, and the number of participants will continue to grow , the total scale of the outdoor sports industry exceeds 3 trillion yuan .

Peripheral travel, self-driving travel, and camping have recently shown a hot trend, and the demand for outdoor mobile power users has surged. During e-commerce activities such as “618” and “Double 11”, the turnover of outdoor mobile power supplies on individual e-commerce platforms increased by more than 8 times year-on-year.

In fact, the mobile power supply that can supply power to mobile phones, computers, rice cookers and other electrical appliances outdoors can not only solve the rigid demand for outdoor power consumption, but also solve the “power anxiety” of consumers in the suburbs or in the wild. , audio and other entertainment facilities power supply.

In addition to being used for short-distance travel, outdoor power supplies are also used for night fishing, night market stalls, outdoor live broadcast, outdoor night work, etc., and its large battery capacity, rich interfaces, easy to carry, easy to use and other characteristics can meet the needs of most electrical appliances on the market charging needs, so it is favored by a large number of consumers.

At present, the outdoor mobile power supplies on the market are mainly composed of lithium- ion batteries and lithium iron phosphate batteries, which have high energy density, good safety performance and long cycle life. The advantages of low self-discharge rate, no memory effect, green and environmental protection, superimposed fast and high-rate charge and discharge characteristics, so that it can be quickly applied to the market, and also accelerate the development of the outdoor power supply market.

With the hot sales of outdoor mobile power products, many companies have “entered” the outdoor power supply market, so the first-line production capacity has expanded rapidly. Statistics show that there are currently more than 20,000 mobile power-related companies in my country, 53.7% of which were established within the past five years. Among them, from 2019 to 2021, the average growth rate of newly registered mobile power supply companies reached 16.3%.

Xu Jiqiang , chairman of the Zhongguancun Energy Storage Industry Technology Alliance , said that China’s outdoor mobile power supply currently accounts for more than 90% of the world’s shipments. It is estimated that in the next four or five years, the global annual shipments will reach more than 30 million units, and the market size will be about 8 million. billion yuan or so.